Orkut was quietly launched on
January 22, 2004 by Google, the search engine company.
Orkut Büyükkökten, a
Turkish software engineer, developed it as an independent project while working at Google (permitted by its policy). Some discomfort with this exists among users and potential users of orkut, especially since Google's other noteworthy product of 2004, the Web-based email client
Gmail, allows the company to automatically scan the text of users' private emails in order to target ads toward them.
While previously working for
Affinity Engines, he had developed a similar system,
InCircle, intended for use by university alumni groups. In late
June 2004, Affinity Engines filed suit against Google, claiming that Büyükkökten and Google based orkut on inCircle code. The allegation is based on the presence of 9 identical
bugs in orkut that also exist in InCircle.
Originally, the orkut community was felt to be elite, because its membership is by invitation only. However, at the end of July 2004 orkut surpassed the 1,000,000 member mark, and at the end of September it surpassed the 2,000,000 mark.
While the intended invitation method was e-mail between two acquaintances, invitations to orkut are obtainable via the web with a bit of diligence or
eBay, just like
Gmail invites.
Orkut's use as a social tool is complex, because various people frequently try to add strangers to their own pool of friends, more often than not just to increase the number indicating their number of friends next to their name in their profile. Many "add-me" communities exist, solely for this purpose. A large number of bogus, cloned, fake, invisible and "orphaned" profiles also exist. [
citation needed]
Orkut received its name from the first name of the its creator, who is a Turk. In
Turkish, Orkut means "the holy meeting place.". In
Finnish slang, it means "
orgasms" or, more generally, "
pleasure of the body".
ControversyPopularity in BrazilThe orkut community has been watching a large surge of
Brazilian users registering on its service. The number of Brazilian orkut users has reached more than 70% of the total users, followed by United States, with about 12% (As of
May 25, 2006). Due to the number of Brazilian users and communities in the
Portuguese language, users from other parts of the world became upset with the service, when it established Portuguese as the first "alternate default language," (as
English was the primary default language) prompting many community owners to enforce an English-only posting policy. Some went as far as to start online communities and discussion groups dedicated to complain about this phenomenon. Hoaxes have also been spread, with the intention of tricking Brazilian users to change their nationality in orkut. According to
statistics, orkut has also become popular in
Brazil, where greater than 3% (June 2005) of the
population are registered orkut users. This is the highest percentage of any single country's population using the service. In a recent interview to a Brazilian news site, the creator of orkut said he doesn't understand the phenomenon and complains about the fact that North-American press and users are ignoring the service and using similar services like
Friendster, Myspace, and
Facebook. He also noted that Brazil is actually the main focus of orkut.
Instant celebrityDuring
U2's Vertigo show in Brazil, which was broadcast by TV to more than 100 million people,
Bono invited a Brazilian boy,
Carlos Arthur Ortenblad Jr., to stage. This is a very common act in their shows, but the boy's orkut profile skyrocketed him into a celebrity status in orkut: On the week after the show, he received more than 35 million scrapbook entries, and more than a thousand communities about him were created. Recent rumours say that Carlos was invited by
Rede Globo to become an
actor, most likely to act in
telenovelas.
Flooders and fake profilesAs the number of orkut users increased and due to the low reliability and security of the site, there was a rise in the number of fake and clone profiles, something that can be achieved just in a matter of a few minutes. Due to the large number of users and the deactivation of the jail system, the profiles were often left unremoved or, when removed, recreated easily. These profiles are normally created to
troll, to
spam, to flood or just for fun. It isn't hard to find users owning more than one profile, with some stating they own hundreds.
Later, the clones started to flood communities and scrapbooks by submitting topics or scraps hundreds or thousands of times manually. Shortly thereafter, by simply examining the source code of the page, they found it was possible to create
Javascript codes to automatically flood the site. Soon (given that orkut is a complex social network), flooding wars started to occur frequently between some antagonistic groups. Another new phenomenon is Scrapbook wars, when a group of users are engaged to zero or increase the scrapbook counter of someone.
On
January 1, 2005 a
Brazilian hacker attacked orkut, stealing community ownership rights, using
phishing techniques. Eventually, various phishing sites were developed with the intent of stealing other people's accounts and communities. A couple of months later, invisible profiles, communities and topics started to appear in orkut. This could be achieved by using
HTML escaping codes and 1x1 pixel photos to fool the engine behind the site.
In the August of
2005 a
freeware program made in
Delphi called Floodtudo ("tudo" in
portuguese means "
everything" - this was developed by a
Brazilian) was created specifically for flooding orkut. It quickly spread through the users and was easily downloadable (the most common Floodtudo versions were 1.2, 1.5, 2.0 and 2.2). As this program was massively used by thousands of spammers, a big spam wave struck orkut in September and October of 2005.
As the flooding of orkut was getting out of control, the developers implemented some features in order to stop this, such as not allowing two or more verbatim topics or scrapbook entries to be submitted, forcing the user to wait before posting another topic or scrapbook entry, and the usage of
captchas. They gave more rights to community moderators as well, so that they can just ban users instead of relying on the developers to remove them, and now community moderators are able to mass-delete posts too.
Other ways of profile and community attacks still exist, like testimonial flooding attacks on scrapbook and member counters, multi-profile floods and
social engineering.
Many reasons exist for flooding. As a social network, it's obvious that people have or develop enemies on the site, but some of them attack simply for the sake of
trolling. Flooding is one of the reasons for orkut's poor site performance, as it causes a heavy overload on orkut servers, decreasing their reliability even more.
Hate groupsThere has recently been controversy revolving around the use of orkut by various hate groups. Virulent racists allegedly have a solid following there. Because of the invitation-only structure, closed groups of like-minded people are able to thrive. Several hate communities focused on
racism, Nazism, and
white supremacy have been deleted due to guideline violation. However the number of these communities and profiles has not stopped growing because they can be very easily created and it is hard for orkut to check them.
In
2005, various cases of
racism were denounced to police and reported in the Brazilian media.
[1] [2] In 2006, a judicial measure was opened by the Brazil federal justice denouncing a 20-year-old student accused with racism against
blacks and spreading defamatory content on orkut.
[3]. Brazilian Federal Justice intimated Google
[4] on March 2006 to explain the crimes occurred in orkut.
Copyright disclaimerOrkut's terms of service state:By submitting, posting or displaying any Materials on or through the orkut.com service, you automatically grant to us a worldwide, non-exclusive, sublicenseable, transferable, royalty-free, perpetual, irrevocable right to copy, distribute, create derivative works of, publicly perform and display such Materials.
This does not mean that any contribution to the orkut community (be it forum posts or photos) becomes the property of the site owner; while it means that orkut can use any submitted information for any purpose, the original submitter doesn't lose any rights to his materials.
Although other popular social network services such as
Friendster and
MySpace contain similar statements, this policy offended many dedicated orkut users, some who terminated their accounts as a protest.
Iranian censorshipOrkut was very popular in
Iran, but the website is blocked by the government. As they say, it is due to national security issues, as orkut users have the ability to spread messages rapidly, but the government says it's due to Islamic ethical issues about dating and match making. To get around this block, sites such as "
orkutproxy.com" (now defunct) were made for Iranian users. Other websites such as
Yahoo! Groups and
Google Groups have communities dedicated to receiving updates on the newest location of Iran's orkut proxy. Though it was once possible to bypass governmental blockage of orkut, the site has closed its
HTTPS pages on all anonymous proxies. Now it is almost impossible for ordinary users to visit this site inside Iran.
JailUsers who misbehave or are reported to misbehave are "
jailed." Their account was suspended, their site access was reasonably limited, and their current profile picture was temporarily replaced with a
silhouette of a man behind prison bars. Although this serves a useful purpose, the way users are selected to be jailed has caused heated discussions and complaints among orkut users: every user's profile has a "
Report as Bogus" button, which, if pressed, automatically flags the user to be jailed. Conceivably, this means that anyone can be jailed at any time by pressing a single button.
Another way to be jailed is to "
act like a robot." To safeguard against
bots and other automation, users who add friends or join communities in a very quick or repetitive manner, or perform similar actions, are jailed. Often, however, this happens when a new user is invited to join the site and finds many people he/she already knows and tries to add them as friends immediately.
Users who were jailed were not informed of the reason, nor were they notified that they had been jailed. Jailing usually did not last long (up to 24 hours in most cases), but was often disturbing to users, as there is no direct contact to the orkut team (their contact form only answers with template emails) and jailing limits one to waiting or posting in a designated forum. Ironically, site users once reported that Orkut Büyükkökten, the creator of the site, was jailed. The jail system is currently deactivated due to its inefficiency.
